29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Zouri

Portugal

Zouri is a Portuguese sneaker brand that makes vegan shoes from plastic collected from the ocean and beaches. Its footwear is produced in Guimarães, Portugal, using recycled plastic, organic cotton, natural rubber and Piñatex.

Facts
CountryPortugal
ProductionGuimarães, Portugal
ProductVegan sneakers
Key materialsOcean plastic, organic cotton, natural rubber, Piñatex
Websitezouri-shoes.com
Segment
Mid-market
Categories
Footwear
Sales channels
E-commerce

What is Zouri?

Zouri is a Portuguese footwear brand making eco vegan sneakers. Its shoes are described as 100 per cent made in Portugal and are produced in Guimarães, a city with a long shoemaking tradition in the north of the country.

Products and positioning

The brand's core idea is to turn plastic waste into raw material. Plastic recovered from the ocean and beaches is processed and combined with other natural and alternative materials:

  • Recycled ocean plastic, with each pair reusing the equivalent of six plastic bottles
  • Organic cotton
  • Natural rubber
  • Piñatex, a textile made from pineapple leaf fibre

Transparency is part of the product. Each pair comes with a letter listing the materials and quantities used, where the plastic was collected and the names of the people who made the shoes. Zouri has also experimented with other waste streams, such as apple waste, and has released collaborative models, including one with Portuguese humourist Nuno Markl.

Why it matters

Zouri illustrates how Portugal's established footwear manufacturing base is being used by small brands to build circular, plastic reducing products, combining traceability with local production.

Frequently asked questions

Where are Zouri shoes made?

Zouri sneakers are made in Guimarães, Portugal.

What are Zouri shoes made of?

They combine plastic recovered from the ocean with organic cotton, natural rubber and Piñatex, a pineapple leaf textile.

All brands