Asportuguesas
Portugal
Asportuguesas is a Portuguese footwear brand known for flip flops with a cork sole. It emerged from an incubation project begun in December 2014, with backing from the cork group Amorim.
| Country | Portugal |
|---|---|
| Origin | Incubation project from December 2014 |
| Initiated by | ECOCHIC |
| Backer | Amorim Group |
| Core product | Cork-sole flip flops |
| Website | asportuguesas.shoes |
What is Asportuguesas?
Asportuguesas is a Portuguese footwear brand. A 2016 trade report says it came out of an incubation project that began in December 2014, started by the company ECOCHIC. The founders are not named, and the report gives no city or address.
History
The Amorim Group, which the report describes as the world's largest cork products producer, backed the launch and provided materials knowledge and distribution networks.
Products and positioning
At launch the range comprised 11 models of flip flops with a cork sole, priced between 27 and 40 euros. Cork is presented as a resistant and sustainable material.
- Flip flops with cork soles
- 11 models at launch
- Launch prices of 27 to 40 euros, as reported in 2016
Distribution
The brand was sold through concept stores, multi-brand stores and its own website, asportuguesas.shoes.
The report also names cork as the main material of the range and notes that the project was supported by Amorim's materials expertise.
Frequently asked questions
Where is Asportuguesas from?
Asportuguesas is a Portuguese footwear brand that grew out of an incubation project started in December 2014.
What does Asportuguesas sell?
At launch it sold flip flops with cork soles in 11 models, through concept stores, multi-brand stores and its own website.