Overcube
Kyaia · Portugal
Overcube is a Portuguese multibrand footwear and accessories retailer launched by the Kyaia group in 2018. It combines an online shop with a physical store on Lisbon's Avenida da Liberdade.
| Launched | March 2018 |
|---|---|
| Group | Kyaia |
| Model | Multibrand e-commerce |
| Flagship | Avenida da Liberdade, Lisbon |
| Website | overcube.com |
What is Overcube?
Overcube is a multibrand online shop for shoes and accessories, launched in March 2018 by the Portuguese footwear group Kyaia. It serves customers in Portugal and across Europe through dedicated country storefronts.
History
Kyaia launched Overcube as a new multibrand e-commerce operation, combining online retail with a physical presence. Its first store opened on Avenida da Liberdade in Lisbon, where customers could try on shoes and order through an in-store kiosk connected to the online platform.
Products and positioning
Overcube sells footwear and accessories from multiple brands rather than a single own label. The model is built around a broad online assortment, supported by a showroom style store that lets customers test fit before buying online.
Distribution
- Online shop with Portuguese and European storefronts
- Physical store on Avenida da Liberdade, Lisbon
Why it matters
Overcube is an example of a Portuguese footwear manufacturer moving downstream into omnichannel retail. Pairing a flagship location with kiosk ordering reflects an early attempt to merge the physical and digital shoe buying experience.
Frequently asked questions
Who owns Overcube?
Overcube was launched in 2018 by the Portuguese footwear group Kyaia.
What does Overcube sell?
Overcube sells shoes and accessories from multiple brands through its online shop and a store in Lisbon.