Merino Kids
Jamie Kay Group · New Zealand
Merino Kids is a New Zealand baby and toddler brand founded in 2003, known for the Go Go Bag sleeping bag. It makes natural fibre sleepwear from New Zealand merino wool and organic cotton.
| Founded | 2003 |
|---|---|
| Origin | Rural New Zealand |
| Parent | Jamie Kay Group (since 2023) |
| Signature product | Go Go Bag |
| Website | merinokids.com |
What is Merino Kids?
Merino Kids is a New Zealand children's brand specialising in natural fibre sleepwear for babies and toddlers. Since 2023 it has been part of the Jamie Kay Group.
History
The brand was started in 2003 by two mothers in rural New Zealand who were frustrated by the lack of sustainable, natural fibre sleepwear and bedding for newborns. Their answer was the Go Go Bag, described as the world's first baby sleeping bag made entirely from natural fibres.
Products and positioning
The Go Go Bag combines a superfine merino wool lining with an organic cotton outer shell, using merino sourced in New Zealand. The range has since expanded into natural sleepwear for toddlers. Products are designed in a studio in New Zealand and shipped worldwide from a warehouse in Christchurch.
- Go Go Bag baby sleeping bags
- Toddler sleepwear
- Superfine merino and organic cotton materials
Why it matters
Merino Kids helped establish merino wool as a material for baby sleep products, and its move into the Jamie Kay Group shows how New Zealand natural fibre childrenswear brands are being brought together for international growth.
Frequently asked questions
Where is Merino Kids from?
Merino Kids is from New Zealand, where its products are designed and shipped worldwide from Christchurch.
What is the Merino Kids Go Go Bag?
It is a baby sleeping bag with a superfine merino wool lining and organic cotton shell, made entirely from natural fibres.