Sweetlime by AS
Sweetlime by AS is a Mumbai based childrenswear brand founded by Ananya Sadh. It makes trendy, comfortable clothing for babies and children using fabrics such as organic cotton and Tencel denim.
| Founder | Ananya Sadh |
|---|---|
| Base | Mumbai, India |
| Category | Kidswear |
| Key fabrics | Organic cotton, Tencel denim |
| Website | sweetlimebyas.com |
What is Sweetlime by AS?
Sweetlime by AS is an Indian kidswear label founded by Ananya Sadh, who studied marketing and strategy at the University of Warwick. The brand is based in Mumbai, operates through Permeshwar Fashions Impex and presents itself as a Make in India label.
Products and positioning
The brand designs trendy, one of a kind pieces for babies, girls and boys, with an emphasis on softness, comfort and more sustainable fabrics such as organic cotton and Tencel denim.
- Co-ord sets, dresses and jumpsuits
- Kaftans, shorts and T-shirts
- Streetwear for baby boys
- Shirts, jackets and ethnic wear
- Hats
Distribution
Sweetlime by AS sells through its own website and through designer platforms such as Pernia's Pop-Up Shop, and lists its points of sale in a store locator.
Why it matters
The label has been honoured at the Kids Stop Press Awards in 2023 and 2024 and was named Best Eco-Friendly Apparel Brand by Forbes India, reflecting the growth of design led, premium childrenswear in India.
Frequently asked questions
Who founded Sweetlime by AS?
Sweetlime by AS was founded by Ananya Sadh and is based in Mumbai.
What does Sweetlime by AS sell?
It sells clothing for babies and children, including co-ord sets, dresses, kaftans, ethnic wear and streetwear.