Greendigo
Greendigo is a Mumbai-based organic kidswear brand founded by the sisters Meghna Kishore and Barkha Bhatnagar Das. It makes GOTS-certified clothing for children up to the age of 12.
| Brand | Greendigo |
|---|---|
| Country | India |
| Based in | Mumbai |
| Started | August 2019 |
| Founders | Meghna Kishore and Barkha Bhatnagar Das |
| Website | greendigo.com |
What is Greendigo?
Greendigo is an Indian children's clothing brand based in Mumbai. It was founded by two sisters, Meghna Kishore and Barkha Bhatnagar Das, and began operations in August 2019. The brand makes organic clothing for children up to the age of 12, designed to be friendly to a capsule wardrobe.
Materials and production
Greendigo uses 100 per cent organic cotton sourced from farmers working with the Chetna Foundation in Orissa. Dyes and prints are free of harmful substances, and even the product pouches are made of organic cotton. All of its products are GOTS certified, which covers both ecological and social criteria along the textile chain.
Distribution
The brand sells through its own website and through the Indian marketplaces Amazon and Flipkart. The founders have said they plan to add a physical presence in large-format retail stores and multi-brand outlets, both in India and overseas. Greendigo has also been named among Indian kidswear brands setting high standards for children's clothing in editorial coverage of the segment.
Why it matters
Greendigo is an example of an Indian direct-to-consumer brand that has built a young business around certified organic fibres and marketplace distribution in a large and growing children's apparel market.
Frequently asked questions
Who founded Greendigo?
Greendigo was founded by the sisters Meghna Kishore and Barkha Bhatnagar Das.
What does Greendigo sell?
Greendigo sells GOTS-certified organic cotton clothing for children up to the age of 12.