Hopscotch
Hopscotch is an Indian online kidswear brand founded by Rahul Anand and based in Mumbai. It sells children's clothing, shoes and accessories at accessible prices through its own platform and major marketplaces.
| Founder | Rahul Anand |
|---|---|
| Headquarters | Mumbai, India |
| Products | Kidswear, shoes, accessories |
| Reach | More than 1,300 Indian cities |
| Website | hopscotch.in |
What is Hopscotch?
Hopscotch is an Indian direct to consumer brand for children's fashion. It was founded by Rahul Anand, a Harvard Business School graduate and former director of product management at Diapers.com, whose idea for the business took shape around 2012 while he was living in New York. The company is based in Mumbai with an office in Shenzhen.
Products and positioning
Hopscotch offers clothing, shoes and accessories for children, positioned on fashion at accessible prices. It launches around 500 new styles a day. Designers based in China, Thailand, India and the United States follow fashion weeks and trends, and production is spread across more than 200 partner factories.
Distribution
The brand sells through its own digital storefront and through marketplaces including Amazon, Myntra and Paytm, reaching customers in more than 1,300 Indian cities.
Why it matters
Hopscotch applies a high frequency, data led product model to the childrenswear category, showing how a digital native brand can combine global sourcing with rapid assortment turnover for a mass online audience.
Frequently asked questions
Who founded Hopscotch?
Hopscotch was founded by Rahul Anand, a former product executive at Diapers.com.
What does Hopscotch sell?
Hopscotch sells children's clothing, shoes and accessories online, through its own platform and marketplaces such as Amazon and Myntra.