FirstCry
Brainbees Solutions · India
FirstCry is an Indian retailer of baby, kids and maternity products, founded in 2010 by Supam Maheshwari and Amitava Saha and headquartered in Pune. It sells clothing and childcare products online and through more than 1,000 stores.
| Founded | November 2010 |
|---|---|
| Founders | Supam Maheshwari, Amitava Saha |
| Headquarters | Pune, India |
| Operator | Brainbees Solutions Limited |
| Stock listing | NSE and BSE, August 2024 |
| Website | firstcry.com |
What is FirstCry?
FirstCry is an Indian omnichannel retailer for babies, children and mothers, operated by Brainbees Solutions Limited. It was founded in November 2010 by Supam Maheshwari and Amitava Saha and is headquartered in Pune, Maharashtra.
History
FirstCry started online and began expanding into physical retail in 2011, with franchise owned stores opening in Tier 2 and Tier 3 cities. In 2013 it launched BabyHug, a private label clothing line. Brainbees Solutions listed on the National Stock Exchange and Bombay Stock Exchange on 13 August 2024.
Products and positioning
The company covers infant, maternity and children's products, from clothing and footwear to babycare and toys. Its own labels sit alongside third party brands, giving parents a single destination for early childhood needs.
Distribution
- Website and mobile app
- More than 1,000 stores under the FirstCry and BabyHug names
- Franchise stores in smaller Indian cities
Why it matters
FirstCry is one of India's best known examples of an online first retailer that scaled into physical stores through franchising. Its growth with private labels such as BabyHug shows how specialist kids retail can combine marketplace breadth with owned brands.
Frequently asked questions
Who founded FirstCry?
FirstCry was founded in 2010 by Supam Maheshwari and Amitava Saha. It is operated by Brainbees Solutions Limited.
Where is FirstCry based?
FirstCry is headquartered in Pune, Maharashtra, India.