29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Mumkins

India

Mumkins is an Indian childrenswear brand based in Udaipur. It makes ethnic and western outfits for boys and girls from 3 months to 15 years, with a strong focus on festive and wedding wear.

Facts
HeadquartersUdaipur, India
CEONaveen Nebhnani
Age range3 months to 15 years
FocusFestive and wedding kidswear
Websitemumkins.in
Segment
Mid-market
Categories
Childrenswear
Sales channels
Own storesE-commerce

What is Mumkins?

Mumkins is a kidswear brand from India, based in Udaipur. It describes itself as a brand focused on transforming children's looks for special occasions, and is led by chief executive Naveen Nebhnani.

Products and positioning

Mumkins designs ethnic and western outfits for boys and girls. Its festive and wedding collections, released around occasions such as Baisakhi and Gudi Padwa, cover children from 3 months to 15 years.

  • Frocks and dresses
  • Kurta sets for boys
  • Lehenga choli sets for girls
  • Seasonal festive and wedding collections

Distribution

The brand sells through its own stores in Indian cities, including Pune and Jaipur, as well as online.

Why it matters

Occasion wear for children is a fast-growing segment in India, driven by weddings and festivals where families dress children in coordinated traditional outfits. Mumkins is one of the specialist brands that has grown from a regional base by focusing on this demand rather than on everyday basics.

Frequently asked questions

Where is Mumkins from?

Mumkins is an Indian kidswear brand based in Udaipur.

What does Mumkins sell?

Mumkins sells ethnic and western outfits for children aged 3 months to 15 years, including frocks, kurta sets and lehenga choli sets.

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