Kidbea
Kidbea is an Indian childrenswear brand founded in 2021 that makes baby and children's clothing from bamboo based fabrics. It sells online and through partner stores in children's hospitals.
| Founded | 2021 |
|---|---|
| Founders | Swapnil Srivastav, Mohammad Hussain, Aman Kumar Mahto |
| Origin | India |
| Key material | Bamboo based fabric |
| Website | kidbea.com |
What is Kidbea?
Kidbea is an Indian children's clothing brand launched in 2021 by Swapnil Srivastav, Mohammad Hussain and Aman Kumar Mahto. The company focuses on garments made from bamboo plant based materials, which it positions as soft, skin friendly and comfortable for babies and young children.
Products and positioning
The range covers everyday clothing for babies and kids, with the bamboo based fabric as the central product promise. This places Kidbea in the growing segment of Indian childrenswear labels that compete on material quality and comfort rather than on licensed characters or fast fashion trends.
Distribution
- Online sales through its own website and e-commerce platforms
- More than 30 partner stores located in premier children's hospitals
- International sales in the UAE, Bahrain and Australia
The company has raised a pre-series funding round led by Venture Catalysts, with angel investors including Japanese actor Hiro Mizushima, to invest in hiring, marketing, operations and technology.
Why it matters
Kidbea is an example of India's new wave of digital first childrenswear brands. Its use of hospital based retail points is an unusual channel strategy that places the product in front of new parents at the moment of need.
Frequently asked questions
Who founded Kidbea?
Kidbea was founded in 2021 by Swapnil Srivastav, Mohammad Hussain and Aman Kumar Mahto.
What does Kidbea sell?
Kidbea sells baby and children's clothing made from bamboo based fabrics.