Carrément Beau
CWF (Children Worldwide Fashion) · France
Carrément Beau is a French childrenswear brand launched by Children Worldwide Fashion (CWF), with a first collection for autumn and winter 2014. It offers updated classic clothing for children aged 0 to 12 in a premium segment.
| Parent company | Children Worldwide Fashion (CWF) |
|---|---|
| First collection | Autumn/Winter 2014 |
| Age range | 0 to 12 years |
| Sister brands | Billieblush, Billybandit |
| Website | carrementbeau.com |
What is Carrément Beau?
Carrément Beau is a French childrenswear label created by Children Worldwide Fashion (CWF), the French children's fashion company behind Billieblush and Billybandit. It was launched as the group's third own brand.
History
CWF announced Carrément Beau in December 2014, with its debut range for the autumn and winter season. It followed the launch of Billieblush and Billybandit in spring 2013. Besides its own labels, CWF also produces premium childrenswear for fashion brands under licence.
Products and positioning
Carrément Beau dresses children aged 0 to 12 in updated classics, placed slightly higher than the more playful style of its sister brands. Its name and range speak to international buyers looking for French style. Early collections included:
- Skirts and cardigans
- Colours such as pigeon blue, honey and green
- Babywear, knitwear and outerwear
Distribution
The brand is sold through stores, online and multibrand retailers in Europe and abroad, including department stores such as Galeries Lafayette.
Why it matters
Carrément Beau shows how a licensing specialist in childrenswear can build its own portfolio of brands, each aimed at a distinct style and price position.
Frequently asked questions
Who owns Carrément Beau?
Carrément Beau belongs to Children Worldwide Fashion (CWF), the French company that also owns Billieblush.
What ages does Carrément Beau dress?
Carrément Beau designs clothing for children aged 0 to 12.