29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Azzurri Sport

Ireland

Azzurri Sport is an Irish teamwear and sportswear brand based in Waterford. It makes jerseys and kit for GAA, soccer, rugby and other sports, from county teams to schools and grassroots clubs.

Facts
HeadquartersKilcohan, Waterford, Ireland
CompanyApparel Supply Ltd.
SpecialismGAA and multi-sport teamwear
Featured rangeWaterford GAA
Websiteazzurri.ie
Segment
Mid-market
Categories
SportswearMenswearWomenswearChildrenswearAccessories
Sales channels
E-commerceWholesale

What is Azzurri Sport?

Azzurri Sport is a sportswear manufacturer based in Waterford, Ireland, trading through Apparel Supply Ltd. from Azzurri House in Kilcohan. It is best known in Ireland for Gaelic games jerseys, including replica kits for county teams.

Products and positioning

The range covers teamwear for a wide set of sports:

  • GAA, soccer and rugby
  • Basketball, hockey and athletics
  • Cycling and Aussie Rules
  • Leisurewear such as hoodies, half zips, T-shirts and jackets

It also supplies helmets, balls, kitbags and referee and umpire gear, and offers a Kitbuilder tool for custom kit. Clubs can run online club shops, and there is a corporate range. Waterford GAA is a featured range.

The brand produced Donegal's home and away replica jerseys, including a pink women's version, and rushed thousands of extra kits to Donegal when the county reached an All-Ireland Final.

Distribution

Azzurri sells direct online and through retailers. Demand for its county jerseys has come from Irish communities in Australia, the UK and America, and it has had an Australian retail partner.

Why it matters

In a category dominated by global sportswear groups, Azzurri is an example of an Irish manufacturer serving the specific needs of Gaelic games, where county and club identity drive replica sales.

Frequently asked questions

Where is Azzurri Sport based?

Azzurri Sport is based at Azzurri House in Kilcohan, Waterford, Ireland.

What does Azzurri make?

Teamwear and jerseys for GAA, soccer, rugby and other sports, plus leisurewear, equipment and custom club kit.

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