NU-IN
NU-IN is a sustainable fashion label co-founded by model Stefanie Giesinger and creator Marcus Butler. It sells trend oriented clothing for women and men with a focus on accessible, lower impact fashion.
| Co-founders | Stefanie Giesinger, Marcus Butler |
|---|---|
| Focus | Sustainable trend fashion |
| Collections | Women and men |
| Model | Digital, creator led |
| Website | nu-in.com |
What is NU-IN?
NU-IN is a fashion label co-founded by model Stefanie Giesinger and online creator Marcus Butler, together with two further partners. Its stated mission is to become the first destination for stylish fashion that does not harm the environment.
Products and positioning
The brand offers trend oriented clothing for women and men and describes its collections as both sustainable and accessible. The aim is to combine current styles with a lower environmental impact at prices that suit a young audience.
Distribution
NU-IN was built as a digital brand. Its launch strategy relied on the social media reach of its founders, together with e-commerce platforms, influencers and selected offline retailers. In the longer term, the founders have spoken about a physical store that would also teach customers about materials and sustainability.
Why it matters
NU-IN is an example of the creator led fashion model, in which personal audiences on social media replace much of the traditional marketing budget. It also shows how sustainability has become a core positioning for new direct to consumer labels aimed at younger shoppers.
Frequently asked questions
Who founded NU-IN?
NU-IN was co-founded by model Stefanie Giesinger and creator Marcus Butler together with two further partners.
What does NU-IN sell?
NU-IN sells trend oriented clothing for women and men with a focus on sustainable, accessible fashion.