Simone Rocha
Ireland
Simone Rocha is an Irish designer and the womenswear label she founded, which debuted at London Fashion Week in 2010. The brand has standalone stores in London, New York and Taiwan. She is the founder and creative director.
| Founded | 2010 |
|---|---|
| Founder | Simone Rocha |
| Creative director | Simone Rocha (founder) |
| Origin | Ireland |
| Segment | Luxury and designer houses |
| Website | simonerocha.com |
What is Simone Rocha?
Simone Rocha is the eponymous label of the Dublin-born designer Simone Rocha, born in 1986. It is a womenswear brand that later added menswear, footwear and accessories, and it presents its collections on the London Fashion Week calendar.
History
Her graduate collection debuted at London Fashion Week in 2010, and she has shown a collection every autumn and spring since 2012. In August 2015 she opened her first standalone boutique on Mount Street in London. In March 2021 a collaboration with H&M was announced.
Products and positioning
The label operates in the luxury designer segment. Its range spans ready-to-wear, footwear and accessories, and the official site presents stand-alone stores alongside shop-in-shops at Dover Street Market.
Business model and distribution
Distribution combines own retail with selected partners:
- Four stand-alone stores in London, New York and Taiwan, according to the official site
- Shop-in-shops at Dover Street Market
- Early stocking by the Paris boutique Colette and a Dover Street Market pop-up in London
- A mass-market collaboration with H&M
Wikipedia does not name the owners or investors of the company, and a directory listing gives a Paris address that is not described as headquarters, so neither ownership nor headquarters can be verified from the sources consulted.
Why it matters
Simone Rocha is one of the leading Irish names in international fashion and an example of a designer-led London label that has built its own retail estate while collaborating with large retailers.
Frequently asked questions
Where is Simone Rocha from?
Simone Rocha was born in Dublin, Ireland, in 1986. Her label debuted at London Fashion Week in 2010.
Is Simone Rocha a luxury brand?
Yes, Simone Rocha is a luxury designer label sold through its own stores in London, New York and Taiwan and through Dover Street Market.