Molly Goddard
United Kingdom
Molly Goddard is a London womenswear label founded in 2014 by the designer of the same name, known for voluminous hand-smocked tulle dresses. It sells ready-to-wear, bridal, shoes and accessories online and through retailers such as Dover Street Market.
| Founded | 2014 |
|---|---|
| Founder | Molly Goddard |
| Based in | London, United Kingdom |
| Signature | Hand-smocked tulle dresses |
| Segment | Luxury and designer houses |
| Website | mollygoddard.com |
What is Molly Goddard?
Molly Goddard is a British womenswear label led by its London-based founder, born on 16 December 1988. Its official website sells women's ready-to-wear, bridal, shoes and accessories, with worldwide shipping.
History
Wikipedia says the label began in September 2014, when Goddard and Tom Shickle hosted a party during London Fashion Week, and describes its start as accidental. Early orders came from Dover Street Market and the Hong Kong retailer I.T. The label's United States visibility has been linked to Rihanna wearing its designs on red carpets and to celebrity muses such as Edie Campbell.
Products and positioning
The brand is best known for voluminous dresses in hand-smocked tulle, made with pleating, gathering and smocking on inexpensive fabrics. It has branched out in several directions:
- A 2021 footwear collaboration with Ugg, covering a boot, a slipper and a platform
- A bridal line from 2022
- Merchandise for the Met Gala and a Met exhibition in 2019
Goddard showed her Fall/Winter 2023 collection in her own East London studio.
Business model and distribution
The official site lists seasonal collections from AW21 to Resort 2025, a collaboration with Frieze and Dover Street Market, and separate customer service contacts for shop and bridal enquiries. It links to Dover Street Market London, which points to wholesale and shop-in-shop distribution alongside direct online sales. Ownership and investors are not stated in the sources consulted.
Why it matters
Molly Goddard is among the best known London labels of the 2010s generation and shows how a single signature technique can carry a brand from a small studio to collaborations with larger partners.
Frequently asked questions
Where is Molly Goddard from?
Molly Goddard is from London, United Kingdom. The designer started the label in 2014 during London Fashion Week.
What is Molly Goddard known for?
The brand is known for voluminous, hand-smocked tulle dresses, a 2021 Ugg collaboration and a bridal line launched in 2022.