Peter Pilotto
United Kingdom
Peter Pilotto is a London womenswear label founded by Peter Pilotto and Christopher De Vos, known for pattern, texture and colour. In February 2020 the designers announced a hiatus to reassess the brand's structure. Its current trading status is not confirmed.
| Founded | 2007 |
|---|---|
| Founders | Peter Pilotto and Christopher De Vos |
| Based in | London, United Kingdom |
| Status | Hiatus announced February 2020 |
| Segment | Luxury and designer houses |
| Website | peterpilotto.com |
What is Peter Pilotto?
Peter Pilotto is a London-based womenswear brand led by the designers Peter Pilotto and Christopher De Vos. The official website describes its work as drawing on a love of pattern, texture and colour, combined with influences from art and design and an emphasis on craftsmanship.
History
Business of Fashion states that the duo burst onto the fashion scene in 2007. The label won several early awards:
- Swarovski Emerging Talent award, 2010
- NEWGEN sponsorship, 2011
- BFC/Vogue Fashion Fund, 2014
Investors and the 2020 hiatus
In March 2015 the brand held its only external funding round, led by the investment firm MH Luxe and Megha Mittal, then chair of Escada. In February 2020 the designers announced they were pausing the brand to reassess its future, structure, business model and operations, citing too little development time in the fashion calendar and the waste it created. The holding company, Pilotto De Vos Ltd, was due to cease to exist from 3 March 2020. The brand had two minority investors, and the founders said they were negotiating buybacks with the aim of owning the brand outright. The Mayfair gallery and retail space also closed.
Products and positioning
The label sits in the luxury designer segment and is associated with strongly printed womenswear. The official website still shows collections from 2018, including Spring Summer 2018 and Resort 18.
Why it matters
Peter Pilotto is a well-known case of a London designer brand that questioned the pace of the fashion calendar. Readers should note that no active trading status for 2026 could be confirmed.
Frequently asked questions
Who founded Peter Pilotto?
Peter Pilotto and Christopher De Vos founded the label, which became known in London from 2007.
Is Peter Pilotto still active?
The designers announced a hiatus in February 2020 to reassess the brand. A current trading status for 2026 could not be confirmed from the sources consulted.