29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Harris Reed

United Kingdom

Harris Reed is the London fashion label of British-American designer Harris Reed, a Central Saint Martins graduate. It is known for gender-fluid, theatrical clothing the designer calls demi-couture.

Facts
DesignerHarris Reed
EducationCentral Saint Martins, 2020
SignatureGender-fluid demi-couture
Nina RicciCreative director from 2022
Websiteharrisreed.com
Segment
Luxury
Categories
WomenswearMenswearJewelleryBeauty
Sales channels
E-commerceLicensing

What is Harris Reed?

Harris Reed is a designer label built around gender-fluid clothing that its founder describes as demi-couture: dramatic, often sculptural pieces that sit between ready-to-wear and couture.

History

Harris Reed studied at Central Saint Martins in London, graduating in 2020, and also held a designer-in-residence role at The Standard hotel in London. His work gained wide attention through frequent collaborations with Harry Styles. In 2022 he was appointed creative director of the French house Nina Ricci.

Products and positioning

The label's clothing has been worn by a long list of performers, including Beyoncé, Adele, Solange Knowles, Nicki Minaj, Selena Gomez and Emma Watson. Beyond clothing, the name has been extended through partnerships:

  • A jewellery line with Missoma
  • The Harris Reed x MAC cosmetics collection
  • Scented candles designed with his mother, Lynette Reed

Why it matters

Harris Reed is one of the most visible designers associated with gender-fluid fashion, and his move to Nina Ricci showed how an independent London label can open the door to leading an established Paris house.

Frequently asked questions

Who is Harris Reed?

Harris Reed is a British-American fashion designer and Central Saint Martins graduate known for gender-fluid demi-couture.

What collaborations has Harris Reed done?

The label has partnered with Missoma on jewellery and with MAC on a cosmetics collection, and Reed was appointed creative director of Nina Ricci in 2022.

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