Wales Bonner

Wales Bonner is a London-based luxury fashion label founded by designer Grace Wales Bonner in 2014. It began in menswear and is known for refined tailoring, research-led collections and its partnership with adidas.

What is Wales Bonner?

Wales Bonner is a London fashion label founded in 2014 by Grace Wales Bonner. It started as a menswear label and has become one of the most recognised British designer names of its generation, with collections that draw on music, literature and Black cultural history.

History

The debut collection, Ebonics, was shown at Fashion East in London in 2015. The label won the LVMH Young Designer Prize in 2016, and in 2019 Dior invited Grace Wales Bonner to reinterpret its New Look silhouette for the Resort 2020 collection. Since Autumn/Winter 2023 the label has shown on the Paris Men's Fashion Week calendar.

Products and positioning

The brand designs tailoring, knitwear and casualwear at a luxury price point. Its collaboration with adidas has produced seasonal collections, official kits for the Jamaican Football Federation and a long series of sneakers since 2020.

• Emerging Menswear Designer, British Fashion Awards 2015
• BFC/Vogue Designer Fashion Fund 2019
• CFDA International Men's Designer of the Year 2021
• British Menswear Designer of the Year 2024

Why it matters

Wales Bonner shows how a young independent label can build global reach through a focused point of view and a long-term sportswear partnership, while keeping a strong design identity across runway and product.

Frequently asked questions

Who founded Wales Bonner?

Wales Bonner was founded by British designer Grace Wales Bonner in London in 2014.

Does Wales Bonner work with adidas?

Yes. The label has an ongoing collaboration with adidas covering seasonal collections, sneakers and Jamaican Football Federation kits.

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