Purdey
Purdey is a British luxury house founded in London in 1814 by gunmaker James Purdey. Alongside its guns and rifles, it makes country-inspired clothing, accessories, homeware and gifts.
| Founded | 1814 |
|---|---|
| Founder | James Purdey |
| Headquarters | Audley House, Mayfair, London |
| Origin | Gunmaking |
| Website | purdey.com |
What is Purdey?
Purdey is a London company that began as a gunmaker and has grown into a luxury lifestyle brand with clothing, accessories and homeware rooted in British country and sporting life. Its home is Audley House in Mayfair.
History
James Purdey, who trained as an apprentice to his brother-in-law Thomas Keck Hutchinson and worked under other gunmakers, opened his first shop in 1814 on Princes Street, now Gerrard Street, in London. The company continues to make guns and rifles and runs a shooting school.
Products and positioning
Purdey's fashion and lifestyle offer includes:
- Menswear and womenswear, including cashmere knitwear and sporting clothing
- Accessories and jewellery
- Homeware and personalised gifts
The brand has presented ready-to-wear collections in London, with its autumn 2023 collection reviewed by WWD.
Distribution
Purdey sells through its store at Audley House, its own online shop and luxury retailers such as Net-a-Porter.
Why it matters
Purdey is an example of a heritage maker of sporting goods turning its history into a broader luxury fashion and lifestyle proposition.
Frequently asked questions
Who founded Purdey?
Purdey was founded by gunmaker James Purdey, who opened his first London shop in 1814.
What does Purdey sell?
Purdey sells guns and rifles as well as clothing, accessories, jewellery, homeware and gifts.