29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Alessandra Rich

United Kingdom

Alessandra Rich is a London-based luxury womenswear label launched in 2010 by designer Alessandra Rich. It is known for romantic, feminine dresses with an ironic edge, made entirely in Italy.

Facts
Founded2010
FounderAlessandra Rich
OfficesLondon and Milan
ProductionMade in Italy
Websitealessandrarich.com
Segment
Luxury
Categories
WomenswearAccessoriesJewellery
Sales channels
E-commerceWholesaleDepartment stores

What is Alessandra Rich?

Alessandra Rich is a luxury womenswear house founded by designer Alessandra Rich, who launched her namesake label in 2010. The brand has offices in London and Milan and shows as part of the London Fashion Week designer roster.

Products and positioning

The label's identity blends playful innocence with daring subversion, designing for self-aware women who treat fashion as both a language and a form of play. Signature elements include:

  • Lace-trimmed collars and puff sleeves
  • Feminine, romantic silhouettes given an ironic twist
  • Fabrics such as silk crepe de chine, wool tweed boucle and Chantilly lace

All pieces are made in Italy. The brand's dresses have become favourites on the red carpet, and its offer extends to accessories and jewellery sold alongside the ready-to-wear.

Distribution

Alessandra Rich is sold worldwide and continues to grow internationally. It is stocked by leading luxury department stores including Selfridges and Harrods, as well as through its own online store.

Why it matters

The label is an example of an independent London designer business that has built a distinctive, instantly recognisable signature and international wholesale reach while keeping production in Italy.

Frequently asked questions

Who is behind Alessandra Rich?

The label was founded by designer Alessandra Rich, who launched it under her own name in 2010.

Where are Alessandra Rich clothes made?

Alessandra Rich collections are made entirely in Italy.

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