29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Supriya Lele

United Kingdom

Supriya Lele is a London womenswear label founded in 2016 by British Indian designer Supriya Lele. It blends minimalist design with references to her Indian heritage and shows at London Fashion Week.

Facts
Founded2016
FounderSupriya Lele
BaseLondon, United Kingdom
RecognitionLVMH Prize finalist, 2020
Websitesupriyalele.com
Segment
Luxury
Categories
WomenswearAccessories
Sales channels
E-commerceWholesale

What is Supriya Lele?

Supriya Lele is a London-based womenswear label founded in 2016 by the designer of the same name. Born in 1987 to Indian parents and raised in the West Midlands, Lele explores her British Indian identity through a minimalist design language.

History

Lele studied architecture at the University of Edinburgh before switching to an art foundation course. She worked for Nicole Farhi and Roksanda and completed an MA in womenswear at the Royal College of Art in 2016, launching her label shortly afterwards. She first showed at London Fashion Week in 2017 with Fashion East and received full NewGen support from the British Fashion Council in 2018. In 2020 she was a finalist for the LVMH Prize for Young Fashion Designers, and in 2022 she joined the BoF 500.

Products and positioning

The label is known for womenswear that explores cultural identity through a modern, minimalist lens. Campaigns have been shot by photographers Jamie Hawkesworth and Sohrab Hura, and a 2023 collection used leather off-cuts supplied by Bentley Motors. It introduced its first accessories and knitwear for Spring/Summer 2024.

  • Womenswear collections shown in London
  • Accessories and knitwear
  • Collaborations including Victoria's Secret and Bentley Motors

Why it matters

Supriya Lele is one of the most prominent designers of a generation reframing South Asian heritage within contemporary British luxury fashion.

Frequently asked questions

Who is Supriya Lele?

Supriya Lele is a British Indian fashion designer who founded her London womenswear label in 2016.

What is Supriya Lele known for?

The label is known for minimalist womenswear that explores the designer's British Indian identity, and for being a 2020 LVMH Prize finalist.

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