Roksanda
United Kingdom
Roksanda is a London women's fashion label founded in 2005 by the Serbian-born designer Roksanda Ilincic, who is also its creative director. According to Wikipedia she owns the brand, which sells ready-to-wear, leather goods and accessories.
| Founded | 2005 |
|---|---|
| Founder and creative director | Roksanda Ilincic |
| Ownership | Owned by the founder (per Wikipedia) |
| Headquarters | London, United Kingdom |
| Concept Store | 171-172 Sloane Street, London |
| Segment | Premium and contemporary |
| Website | roksanda.com |
What is Roksanda?
Roksanda is a London luxury women's fashion brand named after its designer, Roksanda Ilincic, a Serbian-born designer based in London. Its website lists dresses, tops, skirts, trousers, jackets and tailoring, together with handbags, scarves, sunglasses, jewellery and a bridal line called the Blanc edit.
History
According to Wikipedia, the first Roksanda collections were introduced at London Fashion Week in 2005, and the label has shown there since. A flagship store designed in collaboration with the architect David Adjaye opened at 9 Mount Street in Mayfair in June 2014. The brand's current Concept Store is at 171-172 Sloane Street, which the founder describes as a space combining art, design and craftsmanship.
Recognition
Wikipedia lists a Red Carpet Award at the British Fashion Awards in 2012, the Red Carpet Designer Award at the British Elle Style Awards in 2013, Business Woman of the Year at the Harper's Bazaar UK Women of the Year Awards in 2014 and British Designer of the Year at the Elle Style Awards in 2016. Ilincic was appointed MBE for services to fashion design in 2023. Her designs have appeared in the Design Museum's Women, Fashion, Power exhibition and the V&A's Ballgowns: British Glamour since 1950.
Business model and distribution
Wikipedia says Ilincic owns the brand. Roksanda sells through its own website, which offers complimentary international shipping, through its London store and through runway presentations that feed wholesale and retail interest each season. The sources consulted do not give revenue or the names of retail partners, so none are stated.
Why it matters
Roksanda is one of the most established independent London designer labels, and a rare example of a founder-owned brand that has kept its own retail space and a consistent colour-led identity for two decades.
Frequently asked questions
Who founded Roksanda?
Roksanda was founded in 2005 by the Serbian-born designer Roksanda Ilincic, who is based in London and remains its creative director.
Where is Roksanda from?
Roksanda is a London fashion brand. Its collections have been shown at London Fashion Week since 2005.