Liberty London
Liberty London is a luxury department store and print house founded in London in 1875 by Arthur Lasenby Liberty. It sells fashion, beauty and homewares and is famous for its floral Liberty print fabrics.
| Founded | 1875, Regent Street, London |
|---|---|
| Founder | Arthur Lasenby Liberty |
| Flagship | Great Marlborough Street, London |
| Known for | Liberty print fabrics |
| Website | libertylondon.com |
What is Liberty London?
Liberty is a London department store and brand selling luxury fashion for women, men and children, as well as beauty and homewares. It is best known internationally for its bold, floral Liberty print fabrics.
History
Arthur Lasenby Liberty founded the business in 1875, leasing half a shop at 218a Regent Street. The company was incorporated in 1894. Its landmark mock Tudor store on Great Marlborough Street, in the West End between Carnaby Street and Kingly Street, was completed in 1924 and is a Grade II* listed building.
Merton Abbey Mills, a textile works in south London, was used extensively for printing Liberty fabrics, helping establish the prints that remain central to the brand.
Products and positioning
- Liberty print fabrics and own brand products
- Curated womenswear, menswear and childrenswear
- Beauty, accessories and homewares
Why it matters
Liberty combines a curated multi brand store with a recognisable house identity built on print. Its archive of patterns gives it a design asset that extends well beyond its own shop floor.
Frequently asked questions
Who founded Liberty London?
Liberty was founded in 1875 by Arthur Lasenby Liberty, who started with half a shop on Regent Street.
What is Liberty London famous for?
Liberty is famous for its floral Liberty print fabrics and its mock Tudor department store in London's West End.