9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Dahlia Razzook

United Kingdom

Dahlia Razzook is a London womenswear label led by its eponymous designer, who trained in haute couture embroidery. Its silk garments combine digital printing with hand embroidery and are made in England.

Facts
CountryUnited Kingdom
DesignerDahlia Razzook
ProductionEngland
SignatureSilk, digital print and hand embroidery
Websitedahliarazzook.com
Segment
Luxury
Categories
WomenswearAccessories
Sales channels
E-commerceWholesale

What is Dahlia Razzook?

Dahlia Razzook is a womenswear label from the United Kingdom, named after and led by its designer. She launched the brand after gaining experience in the ateliers of leading fashion houses, where she specialised in haute couture embroidery, and she trained at the London College of Fashion.

Products and positioning

The collections use luxurious silk and combine digital printing with hand embroidery. The range includes:

  • Tailored trousers
  • Fluid tops
  • Dresses
  • Delicate scarves

Each garment is made in England.

Distribution

The label sells online through its own website and in stores worldwide. It has presented on the official London Fashion Week designer listings.

The designer's training at the London College of Fashion and her experience in couture ateliers shape the label's emphasis on craft, embroidery and fine fabric, with garments that stay close to traditional workshop methods.

Why it matters

Dahlia Razzook shows how couture embroidery skills can underpin a small contemporary label, with digital print technology and local English production forming its core proposition.

Frequently asked questions

Where is Dahlia Razzook from?

Dahlia Razzook is a London womenswear label, with every garment made in England.

What does Dahlia Razzook sell?

It sells silk womenswear such as tailored trousers, fluid tops, dresses and scarves, combining digital prints with hand embroidery.

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