Lily and Lionel
Lily and Lionel is a London-based fashion and accessories brand led by creative director Alice Stone. It is known for scarves and flowing womenswear in digitally printed, hand-painted fabrics.
| Creative director | Alice Stone |
|---|---|
| Base | London |
| Known for | Printed scarves |
| Stockists | Liberty, Fortnum and Mason, Anthropologie |
| Website | lilyandlionel.com |
What is Lily and Lionel?
Lily and Lionel is a British fashion and accessories label led by creative director Alice Stone. The brand is named after Stone's grandparents.
Products and positioning
The label is best known for its scarves and for lightweight, flowing clothing. Its fabrics are digitally printed and then hand-painted by Stone and her team, giving each print an artisanal finish.
- Scarves
- Shirts and blouses
- Skirts
- Dresses
Distribution
Lily and Lionel has been stocked by leading retailers including Liberty, Fortnum and Mason and Anthropologie. The brand sells through its own online boutique and has operated physical retail in London, including a pop-up shop on Ledbury Road in Notting Hill in 2018 and a standalone store.
Why it matters
Lily and Lionel is an example of a print-led British accessories brand that has grown from scarves into ready-to-wear, combining direct sales with placement in some of London's best-known department stores.
Frequently asked questions
Who is behind Lily and Lionel?
Lily and Lionel is led by creative director Alice Stone and is named after her grandparents.
What does Lily and Lionel sell?
It sells printed scarves as well as shirts, skirts and dresses in digitally printed, hand-painted fabrics.