14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Harem London

United Kingdom

Harem London is a London fashion label founded in 2015 by sisters Dee and Begum Ozturk. It describes itself as a genderless brand that blends London and Istanbul influences, with garments hand-crafted in London.

Facts
Founded2015
FoundersDee Ozturk and Begum Ozturk
ProductionHand-crafted in London
PositioningGenderless
Websiteharemlondon.com
Segment
Premium
Categories
WomenswearMenswearAccessories
Sales channels
E-commerceWholesale

What is Harem London?

Harem London is a fashion label founded in 2015 by two sisters, Dee Ozturk, the creative director, and Begum Ozturk, the managing director. It describes itself as a genderless brand that blends London and Istanbul, East and West, and many pieces are cut for both men and women.

Products and positioning

Garments are hand-crafted in London from premium organic and upcycled fabrics. The autumn and winter 2021 collection included padded jackets and vests in wool and organic cotton, ribbed turtlenecks, graphic sweatshirts, tees and menswear outerwear. The label also offered couture pieces and everyday garments, often with signature prints and embroidery on organic cotton jersey.

Collections

The AW21 collection drew on ancient Anatolia, Ottoman-era paintings, and Islamic art and calligraphy. It was presented during London Fashion Week in February 2021.

Press and representation

Coverage of the label includes British Vogue, WWD, The Telegraph, The Sunday Times Style and The Observer Magazine. It is represented by Black PR.

Frequently asked questions

Who founded Harem London?

Harem London was founded in 2015 by sisters Dee Ozturk, who is creative director, and Begum Ozturk, who is managing director.

What is Harem London known for?

Harem London is known for genderless clothing that blends London and Istanbul influences, made from organic and upcycled fabrics.

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