9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Charli

United Kingdom

Charli is a London womenswear label, described as a luxury fashion house founded in 2008 by Sangita Ebrahim. It is known for cashmere, cotton and linen separates.

Facts
Founded2008 (brand)
FounderSangita Ebrahim
Head officeBounds Green, London
Staff11 to 50 employees
Websitecharli.com
Segment
Premium
Categories
WomenswearAccessories
Sales channels
Own storesE-commerce

What is Charli?

Charli, trading as Charli London, is a British womenswear label. A trade directory entry describes it as a luxury fashion house founded in 2008 by Sangita Ebrahim, who is also its Design Director. Its head office is at Textile House, Cline Road, Bounds Green, London.

Products and positioning

Collections are described as signature day-to-night and chic, aiming to reflect the energy of London's fashion scene. The clothes are built on core fabrics: modal jersey, cashmere blends and washed linen. Company filings listings show categories including dresses, knitwear, outerwear, accessories, tops and shirts, cashmere separates, and trousers and skirts.

Distribution

Charli operates its own stores in north London, with a listed store at its Textile House head office and others at Rosslyn Hill and Muswell Hill Broadway. The directory entry counts 11 to 50 employees. The company behind the brand, Charli Limited, was incorporated in June 2002, so the 2008 brand date and the company date differ and should be read separately.

Frequently asked questions

Where is Charli from?

Charli is a London brand with its head office in Bounds Green and stores in north London.

What does Charli sell?

Charli sells womenswear, mainly separates in cashmere, cotton and linen, plus dresses, knitwear and accessories.

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