Mint Velvet
Mint Velvet is a British womenswear brand founded in 2009 by Liz Houghton and two co-founders. It designs clothing, knitwear, partywear, shoes and accessories around a style it calls Relaxed Glamour.
| Founded | 2009 |
|---|---|
| Co-founders | Liz Houghton, Lisa and Jane |
| Style | Relaxed Glamour |
| Country | United Kingdom |
| Website | mintvelvet.com |
What is Mint Velvet?
Mint Velvet is a womenswear brand from the United Kingdom, launched in 2009. The idea came from co-founders Liz, Lisa and Jane, who conceived it over mint tea at Liz's kitchen table. Liz Houghton leads the company as chief executive.
Products and positioning
The brand's signature is Relaxed Glamour: easy shapes, prints, flattering fits and considered finishing touches, aimed at women who want polished but comfortable clothes.
- Clothing and knitwear
- Partywear
- Shoes
- Accessories
Distribution
Mint Velvet combines a network of its own stores with click-and-collect, in-store boutique events and an online shop that now ships worldwide. Its British site offers free standard delivery above a set order value, underlining the importance of its domestic customer base.
Why it matters
Mint Velvet is one of the British premium high-street labels that found a loyal following among women seeking design-led everyday clothing, and it is a reference point for omnichannel womenswear in the UK mid-to-premium segment.
Frequently asked questions
Who founded Mint Velvet?
Mint Velvet was founded in 2009 by three co-founders, Liz, Lisa and Jane; Liz Houghton is chief executive.
What does Mint Velvet sell?
Mint Velvet sells womenswear, knitwear, partywear, shoes and accessories in a style it calls Relaxed Glamour.