David Gandy Wellwear
United Kingdom
David Gandy Wellwear is a British menswear brand launched in 2021 by the model and entrepreneur David Gandy. It sits between performance wear and everyday menswear.
| Founded | 2021 |
|---|---|
| Founder | David Gandy |
| Country | United Kingdom |
| Product range | 12 categories |
| Customer reach | More than 67 countries |
What is David Gandy Wellwear?
David Gandy Wellwear is a British brand founded in 2021 by the model and entrepreneur David Gandy, who is also its creative director. It positions itself at the crossover of performance wear and everyday menswear.
Products and positioning
The brand uses natural fabrics treated for wellbeing benefits, including odour control, antibacterial, anti-inflammatory, moisturising and UV protection properties. Its range spans 12 categories:
- T-shirts
- Loungewear and pyjamas
- Swimwear
- Coordinated sets
- Underwear, its most recent category, which sold out within five days of launch
Distribution and partnerships
The brand sells direct to consumers and has active customers in more than 67 countries. In 2026 it launched as a third-party brand at Marks & Spencer. It has worked with Hackett London and Jaguar TCS Racing. In June 2026 the retail entrepreneur Touker Suleyman, founder and CEO of Low Profile Holdings, entered a partnership to speed up growth, with priorities in direct-to-consumer scaling, product development, a wholesale distribution strategy and expansion in the UK and abroad.
Why it matters
The brand is a case of a celebrity-founded label moving from direct sales into wholesale, with a major UK retailer and a new investor-partner supporting that shift.
Frequently asked questions
Who founded David Gandy Wellwear?
David Gandy Wellwear was founded in 2021 by the British model and entrepreneur David Gandy, who is also creative director.
What does David Gandy Wellwear sell?
It sells menswear built around naturally treated fabrics, including t-shirts, loungewear, pyjamas, swimwear, coordinated sets and underwear.