29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Jamieson's of Shetland

United Kingdom

Jamieson's of Shetland is a family owned knitwear and yarn company from the Shetland Islands, founded in 1893 by Robert Jamieson. It spins 100% Shetland wool at its own mill and is known for traditional Fair Isle knitwear.

Facts
Founded1893
FounderRobert Jamieson
MillSandness, Shetland (since 1981)
OwnershipFamily owned, fifth generation
Websitejamiesonsofshetland.co.uk
Segment
Premium
Categories
WomenswearMenswearAccessoriesHome
Sales channels
Own storesWholesaleE-commerce

What is Jamieson's of Shetland?

Jamieson's of Shetland is a family owned wool business from the Shetland Islands in Scotland, now in its fifth generation and managed by Peter Jamieson and his son Garry. It produces yarn, knitwear, fabrics and blankets.

History

Robert Jamieson founded the business in 1893 in Sandness, on Shetland's west coast, to sell Shetland knitwear beyond the islands. A shop opened in Lerwick in 1952. The company developed a 100% Shetland yarn in 1978 and opened its own mill in Sandness in 1981, handling every stage of yarn production from fleece grading to balling. It was also an early adopter of computerised knitting.

Products and positioning

  • Knitwear, especially traditional Fair Isle garments
  • Hand knitting yarns in 100% Shetland wool, including Spindrift and Shetland Heather
  • Fabrics and blankets made on knitting machines and weaving looms

Why it matters

Jamieson's is one of the few companies to control the full chain from local fleece to finished knitwear on Shetland, making it a reference point for authentic Shetland wool and Fair Isle production.

Frequently asked questions

Where is Jamieson's of Shetland from?

Jamieson's is from the Shetland Islands in Scotland, with its mill in Sandness on the west coast.

What does Jamieson's of Shetland make?

It makes 100% Shetland wool yarns, traditional Fair Isle knitwear, fabrics and blankets.

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