8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Ghost

Touker Suleyman (private owner) · United Kingdom

Ghost is a London womenswear brand founded in 1984 that describes its offer as contemporary vintage fashion with affordable luxury styles. Wikipedia names Touker Suleyman as owner since he bought the company in 2008 after its administration. It sells mainly online and through a store network.

Facts
Founded1984
FoundersTanya Sarne and Katharine Hamnett
OwnerTouker Suleyman (since 2008, per Wikipedia)
HeadquartersLondon, United Kingdom
SegmentPremium and contemporary
Websiteghost.co.uk
Segment
Premium
Categories
WomenswearHomeSwimwear
Sales channels
Own storesE-commerce

What is Ghost?

Ghost is a British womenswear brand based in London. On its website it describes itself as a retailer of contemporary vintage women's fashion with affordable luxury styles. The company trades as Ghost Ltd.

History

Ghost was founded in 1984 by Tanya Sarne and Katharine Hamnett, according to Wikipedia. The company went through administration, and in late 2008 Touker Suleyman bought it. Wikipedia lists him as the current owner, and this profile has not found a later change of ownership in the sources consulted.

Products and positioning

  • Ready to wear: dresses, skirts, tops, trousers and knitwear.
  • Occasionwear and bridal: wedding dresses, bridesmaid dresses and wedding guest outfits.
  • Other ranges: homeware, beachwear and an essentials line, as listed by Wikipedia.

Dress types on the current website include midi, tea, maxi, short, slip, satin, printed and crepe styles, with seasonal edits such as floral, velvet, corduroy and partywear.

Business model and distribution

The online store is the main channel shown on the brand's website, which is aimed at UK customers and offers PayPal, Klarna and Clearpay at checkout. The site also links to a store finder, and it offers student and key worker discounts and a newsletter incentive for first purchases. The sources consulted do not give store numbers or revenue, so none are stated here.

Why it matters

Ghost is a long-running UK womenswear label that has survived administration and continued under private ownership. Its focus on occasionwear and bridal places it in a segment where fit, fabric and styling matter, and where online sales and returns handling are central to the model.

Frequently asked questions

Who owns Ghost?

According to Wikipedia, Touker Suleyman owns Ghost. He bought the company in late 2008 after it went into administration.

Where is Ghost from?

Ghost is a British womenswear brand founded in London in 1984 by Tanya Sarne and Katharine Hamnett. It is headquartered in London.

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