SABINNA
SABINNA is an ethical, female-led womenswear brand founded by designer Sabinna Rachimova, with studios in London and Vienna. It makes knitwear, dresses, outerwear, accessories, jewellery and home pieces with a focus on sustainability.
| Founder | Sabinna Rachimova |
|---|---|
| Studios | London and Vienna |
| Positioning | Ethical, female-led womenswear |
| Website | sabinna.com |
What is SABINNA?
SABINNA is a womenswear label created by designer Sabinna Rachimova. The brand describes itself as ethical, innovative and female-led, and it explores sustainability beyond the product itself, as a principle for how the business is run.
Products and positioning
Knitwear is at the heart of the collection, complemented by a broad range of womenswear and lifestyle products:
- Knitwear and cardigans
- Dresses, jumpsuits, tops and blouses
- Skirts, trousers, jackets and coats
- Bags, accessories and jewellery
- Pyjamas and home items
Pieces such as the Margot cardigan and the Violet trench coat illustrate the brand's mix of soft, feminine design and practical wardrobe staples.
Distribution
SABINNA operates studios in London and Vienna. Its own webshop ships orders for the European Union from Vienna and orders for the United Kingdom from London, avoiding extra customs charges for customers in both markets. The brand is also available through curated online marketplaces for independent designers.
Why it matters
SABINNA is one of the independent designers who split operations between the UK and the EU to keep serving both markets directly, and its founder speaks publicly about sustainable fashion and entrepreneurship.
Frequently asked questions
Who founded SABINNA?
SABINNA was founded by designer Sabinna Rachimova.
Where is SABINNA based?
SABINNA has studios in London and Vienna, shipping UK orders from London and EU orders from Vienna.