9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Brora

United Kingdom

Brora is a British cashmere and tweed brand founded in 1993 by Victoria Stapleton. Her family became involved with a tweed mill in Brora, in north east Scotland.

Facts
FoundedMarch 1993
FounderVictoria Stapleton
SpecialismCashmere and tweed
Stores (2018)14 in the UK, 1 in New York
Segment
Premium
Categories
WomenswearAccessoriesHome
Sales channels
Own storesE-commerce

What is Brora?

Brora is a British brand of luxury cashmere garments and tweed, founded in March 1993 by Victoria Stapleton, who is also its owner and creative director.

History

Stapleton's family became involved with Hunters of Brora, a 100 year old tweed mill in Brora, in north east Scotland. She then established a retail business focused on cashmere and tweed.

Products and positioning

Clothes are described as very often made in the UK, and all of the brand's cashmere is produced at a mill in the Scottish Borders. The product range is led by knitwear and tweed pieces.

  • Cashmere garments
  • Tweed
  • British manufacturing where possible

Distribution

As of 2018, Brora had 14 UK stores and one on Madison Avenue in New York City, according to Wikipedia. Current store numbers should be checked with the company.

Brora is a documented example of a British brand built on a specific supply chain story, linking Scottish tweed and cashmere to a retail business with its own stores in the UK and the United States.

Frequently asked questions

Who founded Brora?

Brora was founded in 1993 by Victoria Stapleton, who is also owner and creative director.

What does Brora sell?

Brora sells luxury cashmere garments and tweed, largely made in the UK.

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