RIXO
United Kingdom
RIXO is a London womenswear brand founded in 2015 by two university friends, one of whom, Orlagh, is co-founder and creative director. It is known for vintage-inspired dresses and hand-painted prints and sells online, in London stores and through retailers such as Saks Fifth Avenue and Selfridges.
| Founded | 2015 |
|---|---|
| Co-founder and creative director | Orlagh |
| Flagship | House of RIXO, King's Road, London (opened April 2023) |
| Country of origin | United Kingdom |
| Segment | Premium and contemporary |
| Website | rixolondon.com |
What is RIXO?
RIXO is a British womenswear brand whose homepage describes its collections as vintage-inspired. It sells dresses, occasion dresses, skirts, tops, knitwear, coats and jackets, trousers, scarves and bridalwear, with many designs available in UK sizes 6 to 26 and a petite collection for women 5 foot 3 and under.
History
The brand's own story says it began in 2015 in the living room of a university flat, with two best friends starting the label. The page names Orlagh as co-founder and creative director, who hand-paints original prints and oversees fit, but does not name the other co-founder. The debut print was The Virtues of Rosemary. Its first pop-up was on Neal Street, selling vintage alongside the first collection, and after a trip to New York the brand was stocked at Saks Fifth Avenue within 12 months.
Products and positioning
RIXO Recycle was created from fabric that factories had rejected for slight colour variations. The brand later expanded into bridal, with appointments and alterations, and now offers a pre-loved programme and RIXO Rental on a separate domain. Featured homepage items are priced between £165 and £545.
Business model and distribution
- Online: shipping to the UK, Europe, Ireland, the US and the rest of the world.
- Own stores: London stores including the King's Road flagship, House of RIXO, which opened in April 2023, with locations also listed in New York and Ireland.
- Third-party retail: Saks Fifth Avenue and a one-off pop-up at Selfridges.
A concierge try-before-you-buy service and a Substack newsletter support the direct channel. The pages consulted do not state ownership, investors or revenue, so none are given.
Why it matters
RIXO is a recent example of a British women's label that grew through print-led design, a strong direct channel and selective wholesale, and later added resale, rental and bridal services.
Frequently asked questions
Who founded RIXO?
RIXO was founded in 2015 by two university friends. The brand names Orlagh as co-founder and creative director, and she hand-paints the original prints.
Where is RIXO from?
RIXO is a London womenswear brand. Its flagship, House of RIXO, opened on King's Road in April 2023.