ME+EM
United Kingdom
ME+EM is a British womenswear label that grew out of the Pyjama Room business, co-founded in 2007 by Clare Hornby and Emma Howarth, and relaunched under its current name in 2009. Hornby is founder and chief executive and holds a significant stake, while the growth investor Highland Europe invested in 2022.
| Founded | 2009 (as ME+EM; originally Pyjama Room, 2007) |
|---|---|
| Founders | Clare Hornby and Emma Howarth |
| Chief executive | Clare Hornby (founder) |
| Investor | Highland Europe (2022) |
| Segment | Premium and contemporary |
| Country of origin | United Kingdom |
| Website | me-em.com |
What is ME+EM?
ME+EM is a British womenswear brand in the premium and contemporary segment. It is a founder-led business: Clare Hornby is its founder and chief executive, and she holds a significant stake in the company according to Wikipedia.
History
The business began as Pyjama Room, which Clare Hornby and Emma Howarth co-founded in 2007. In 2009 it was relaunched as ME+EM. Emma Howarth left in 2012, and Hornby has remained chief executive since.
Ownership and investment
Highland Europe, a European growth investor, invested in the company in 2022. A reference cited by Wikipedia describes the investment as a £55m raise, although the article body does not itself state the amount, so this profile does not rely on that figure. Hornby continues to hold a significant stake alongside outside investors.
Recognition
According to Wikipedia, ME+EM received a Royal Warrant from Queen Camilla in April 2026. Royal Warrants are granted to suppliers of goods or services to a member of the royal family, and they are normally taken as a sign of an established supply relationship rather than as a measure of size.
What is not verified
The sources available for this profile do not state the company's headquarters, store numbers or revenue, and they do not describe its channel mix in detail. Those details have therefore been left out rather than estimated. The brand operates its own website at me-em.com, and readers who need current store and product information should consult it directly.
Why it matters
ME+EM is an example of a British women's fashion business that moved from a small founder-led start-up to a company with institutional growth capital. That path, from a niche pyjama concept to a relaunched brand with a royal endorsement, makes it a reference point for founder-led premium labels.
Frequently asked questions
Who founded ME+EM?
ME+EM grew out of Pyjama Room, which Clare Hornby and Emma Howarth co-founded in 2007. It was relaunched as ME+EM in 2009, and Hornby has been chief executive since Howarth left in 2012.
Who owns ME+EM?
Founder Clare Hornby holds a significant stake, and Highland Europe invested in the business in 2022. The sources available do not give a full breakdown of ownership.