RAGYARD
RAGYARD is a London fashion label that specialises in one off, customised and reworked vintage pieces for men and women. It was founded by creative director Josephine Starsmore and produces in a London workshop.
| Founder | Josephine Starsmore |
|---|---|
| Based in | London, United Kingdom |
| Speciality | One off and reworked vintage pieces |
| Retail | Selfridges shop in shop (2018) |
| Website | ragyard.com |
What is RAGYARD?
RAGYARD is a London label founded by its creative director Josephine Starsmore. It specialises in one off, customised and vintage items for men and women, with the aim of reviving traditional London crafts in a contemporary way. Pieces are produced in a workshop in London.
Products and positioning
The label is known for reworked and hand finished garments, including:
- Reworked denim, military jackets, trousers and jumpsuits
- Bleach dyed hoodies and satin shirt dresses
- Sequinned and customised band T shirts
- Painted vintage shearling and vintage homewares
RAGYARD has also worked on collaborations, including a range of 1990s premium vintage sportswear embellished with crystals with Cool Hand Wash, and later a denim collaboration sold via ASOS.
Distribution
Early on the label traded from stores on Portobello Road and at the Truman Brewery. In 2018 it launched a bazaar themed shop in shop in the Designer Studio at Selfridges on Oxford Street, which also hosted customisation events such as hand painting, embroidery and appliqué with the creative team.
Why it matters
RAGYARD reflects the growing role of reworked vintage and customisation in London fashion retail.
Frequently asked questions
Who founded RAGYARD?
RAGYARD was founded by Josephine Starsmore, who is also its creative director.
What does RAGYARD sell?
RAGYARD sells one off, customised and reworked vintage clothing for men and women, such as reworked denim and military jackets.