Albam
United Kingdom
Albam is a British menswear brand that describes itself as producing modern essentials. It was started in 2006 by founders who could not find the clothes they wanted to wear, and its first product was the Classic T-shirt, which took twelve months to develop.
| Started | 2006 |
|---|---|
| Segment | Premium and contemporary |
| Country of origin | United Kingdom |
| First product | Classic T-shirt |
| Shirt production | Portugal |
| Website | albamclothing.com |
What is Albam?
Albam describes itself as a contemporary menswear brand that produces modern essentials. Its range covers shirts, T-shirts, sweatshirts, coats and jackets, bottoms, knitwear, denim and accessories, with an outlet section on its website.
History
According to the brand, Albam was started in 2006 by founders who were frustrated that they could not find the clothes they wanted to wear and decided to make them. The founders are not named on the pages consulted. Their aim was well-made, contemporary updates to classic menswear, with attention to fabric, fit and detail.
The first style was the Classic T-shirt. It took twelve months to develop with a knitter in Loughborough, a factory in Derbyshire and a dye house in Leicester. It is now made in Portugal and remains one of the brand's best-selling styles.
Products and positioning
Albam says it wanted to move away from the fashion calendar, so garments arrive in stores when they suit the weather rather than, for example, wool coats arriving in summer. Shirts are made in Portugal in a family-run factory. In its early years the brand worked with small, family-run factories in the East Midlands, which it says helped shape its utilitarian look.
Sustainability
Its listed initiatives include corozo nut buttons from sustainable sources, recyclable packaging, recycled fabrics and yarns where possible, organic or BCI-accredited fabrics where available, natural dye and low-water techniques with dye houses, and deadstock fabrics from mills.
Business model and distribution
The brand sells through its online store, with UK prices in pounds sterling and shipping to multiple countries. The pages consulted do not mention physical stores, and they list an affiliates programme and email subscription. Headquarters and ownership are not stated in the sources and are left blank.
Why it matters
Albam is a compact example of a UK menswear label that built its identity on a single, carefully developed product and on transparent production.
Frequently asked questions
What is Albam?
Albam is a British menswear brand that produces modern essentials such as shirts, T-shirts, knitwear, coats and denim. It was started in 2006.
Where are Albam clothes made?
Albam says its shirts and Classic T-shirt are made in Portugal. In its early years it worked with small, family-run factories in the East Midlands.