14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Nomads

United Kingdom

Nomads is a British ethical fashion brand that began in 1989, combining Indian craft with UK design. It sells fair trade womenswear and accessories, often in organic cotton.

Facts
Origins1989
FoundersDuncan and Vicky
ProductionIndia, under Fair Trade principles
CertificationsGOTS, Soil Association
Websitenomadsclothing.com
Segment
Mid-market
Categories
WomenswearAccessories
Sales channels
E-commerceWholesale

What is Nomads?

Nomads is an ethical clothing brand from the United Kingdom. It was formed by Duncan and Vicky, who met while backpacking around India in the late 1980s, and the brand traces its journey back to 1989. It started as an ethnic fashion label inspired by their love of India and its culture.

Products and positioning

Today Nomads designs womenswear that blends Indian craft techniques with British design. The range covers dresses, tops and blouses, skirts, trousers and leggings, knitwear, jackets, coats and jumpsuits, alongside bags, scarves, hats, socks and jewellery. A second label, Saige by Nomads, sits alongside the main line.

  • Dresses, tops and knitwear
  • Trousers, skirts and outerwear
  • Accessories and socks

Ethics and sourcing

The brand follows Fair Trade principles, working directly with its producers in India through long term trading relationships rather than through middlemen. Its accreditations include GOTS, the Soil Association, Fashion Revolution, Common Objective and Weltladen.

Distribution

Nomads sells through its own web shop and through ethical retailers such as Ethical Superstore and independent UK stores.

Frequently asked questions

Who founded Nomads clothing?

Nomads was formed by Duncan and Vicky, who met while backpacking around India in the late 1980s.

Is Nomads clothing fair trade?

Yes. Nomads follows Fair Trade principles and buys directly from its producers in India, with accreditations including GOTS and the Soil Association.

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