Thought
Thought is a British sustainable clothing brand, formerly known as Braintree Clothing, that makes modern wardrobe basics for women and men. It uses ethically sourced fibres such as bamboo, hemp, Tencel and Modal.
| Former name | Braintree Clothing |
|---|---|
| Country | United Kingdom |
| Key fibres | Bamboo, hemp, Tencel, Modal |
| Membership | Founding member, Ethical Fashion Forum |
| Website | wearethought.com |
What is Thought?
Thought is a sustainable clothing brand, previously trading as Braintree Clothing, that is regarded as an early champion of the sustainable fashion movement. Its mantra is "wear me, love me, mend me, pass me on", and it is a founding member of the Ethical Fashion Forum, a not for profit organisation promoting ethical production.
Products and positioning
The brand designs modern takes on wardrobe basics for women and men, often with patterns inspired by art and nature. Typical pieces include:
- Soft T-shirts, summer shirts and chinos
- Tailored joggers and workwear jackets
- Denim shift dresses
- Socks and accessories, including bamboo socks
Fibres are chosen for both sustainability and performance, with bamboo, hemp, Tencel and Modal prominent across the range. Each piece is made in a single country to limit air miles, and orders are sent by slow delivery.
Distribution
Alongside its own website, Thought is sold through ethical retailers such as Ethical Superstore and Buy Me Once, as well as independent fashion boutiques.
Why it matters
Thought is one of the longer standing names in British sustainable fashion and an example of how alternative fibres can be used for everyday basics.
Frequently asked questions
What was Thought clothing called before?
Thought was previously known as Braintree Clothing.
What is Thought clothing made from?
Thought uses ethically sourced fibres including bamboo, hemp, Tencel and Modal.