Good For Nothing
Good For Nothing is a British urban fashion brand created by Jack McCleish while he was a student. It is known for outerwear and denim and was acquired by Manchester wholesaler Whispering Smith in 2021.
| Origin | United Kingdom |
|---|---|
| Founder | Jack McCleish |
| Known for | Outerwear and denim |
| Acquired by | Whispering Smith (January 2021) |
| Website | gfnclothing.com |
What is Good For Nothing?
Good For Nothing, often shortened to GFN, is a British urban fashion brand known for popular outerwear and denim ranges. It was created about ten years before January 2021 by Jack McCleish, who was 18 and a student at the time.
Products and positioning
McCleish describes the core proposition as affordable luxury. Womenswear was a strong area for the brand, with more than 10,000 units sold in 2020. At the time of its acquisition, planned launches included cotton jersey lines for spring 2021 and knitwear for autumn and winter 2021.
Distribution
The brand sells to hundreds of high street and independent retailers, including ASOS, Zalando and JD Sports. Online sales grew by up to 100% in 2020, and the brand was described as multi-million-pound and globally recognised.
Acquisition
In January 2021 Good For Nothing was acquired by Whispering Smith, a British fast-fashion wholesale importer and supplier founded in Manchester in 1967. As part of the deal the brand's fulfilment and warehouse operations moved to Whispering Smith's warehouse in Manchester.
Frequently asked questions
Who founded Good For Nothing?
Good For Nothing was created by Jack McCleish when he was 18 and a student, about ten years before its 2021 acquisition.
Who owns Good For Nothing?
Good For Nothing was acquired in January 2021 by Whispering Smith, a Manchester-based fast-fashion wholesaler.