Sister Jane
Sister Jane is a London fashion brand founded in 2011 that designs vintage-inspired clothing and accessories. Known for its playful, retro aesthetic, it sells through its own website and a large network of retailers worldwide.
| Founded | 2011 |
|---|---|
| Founder | Enrico Ziglio |
| Headquarters | London, United Kingdom |
| Stockists | More than 200 retailers worldwide |
| Website | sisterjane.com |
What is Sister Jane?
Sister Jane is a London-based label founded in 2011 by Enrico Ziglio. The brand is headquartered on Golborne Road in west London and is recognised for clothing with a nostalgic, whimsical feel.
Products and positioning
Sister Jane designs vintage-inspired clothing and accessories with a playful, retro character. Its collections are best known for womenswear, including:
- Midi and mini dresses, often in floral jacquards or prints
- Embellished and statement pieces with decorative collars and trims
- Knitwear, blouses and skirts
- Accessories that complement the collections
The brand has also offered menswear, applying the same retro sensibility. Its design language draws on references to past decades, with romantic and slightly eccentric details that set it apart from minimalist contemporary labels.
Distribution
Sister Jane sells through its own e-commerce site and through more than 200 retailers worldwide. Its pieces are carried by department stores such as John Lewis in the UK, and the brand also has a strong presence on resale platforms like Depop, reflecting the collectability of its designs.
Why it matters
Sister Jane is an example of a London label that has built international wholesale reach on a clearly defined aesthetic, showing the appeal of vintage-inspired, characterful design in the contemporary market.
Frequently asked questions
Where is Sister Jane from?
Sister Jane is a London fashion brand, headquartered on Golborne Road in west London.
Who founded Sister Jane?
Sister Jane was founded in 2011 by Enrico Ziglio.