9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Brakeburn

United Kingdom

Brakeburn is a British clothing brand that began in 2011 on the shores of Poole harbour, England. It makes everyday clothing, accessories and footwear.

Facts
OriginUnited Kingdom
Founded2011
Started inPoole harbour, England
RangeClothing, accessories, footwear
Known forQuilted jackets and knitwear
Segment
Mid-market
Categories
WomenswearMenswearFootwearAccessories
Sales channels
Own storesWholesaleE-commerce

What is Brakeburn?

Brakeburn is a British clothing brand. Its page at outdoor retailer Cotswold Outdoor says it began in 2011 on the shores of Poole harbour, England, and describes it as a UK brand making classic clothing for an easy way of living.

Products and positioning

The range covers clothing, accessories and footwear for women and men. The retailer's description mentions signature quilted jackets, wool sweaters, sundresses, floral skirts and skinny jeans. Boardsport coverage has also previewed its men's surf-inspired apparel.

Distribution

Brakeburn sells through outdoor and lifestyle retailers, and the Dorset Chamber of Commerce reported the opening of its first store at the Dolphin Centre in Poole. It has also exhibited at the Pure London trade show, and its own website offers the full range to consumers.

Why it matters

Brakeburn is a small British label that grew from a coastal Dorset start into a multi-category brand sold through specialist retailers and its own shop.

Frequently asked questions

Where is Brakeburn from?

Brakeburn is a British brand that began in 2011 on the shores of Poole harbour, England.

What does Brakeburn sell?

Brakeburn sells clothing, accessories and footwear, including quilted jackets, wool sweaters, dresses and jeans.

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