Savile Row Company
Savile Row Company is a family owned British menswear business, trading since 1938, best known for men's shirts. Based in London, it sells formal and casual shirts and accessories mainly online.
| Trading since | 1938 |
|---|---|
| Ownership | Family owned |
| Base | London, United Kingdom |
| Core product | Men's shirts |
| Website | savilerowco.com |
What is Savile Row Company?
Savile Row Company is a London menswear brand specialising in men's shirts. It is a family owned business that has been operating since 1938.
Products and positioning
The range centres on shirts for work and leisure, in both formal and casual styles.
- Formal shirts, including classic fit and double cuff city shirts
- Casual shirts, including cotton and linen blends
- Ties and accessories
Formal styles have included Bengal stripe shirts in a classic fit and double cuff shirts designed for city and office wear, while casual options have included short sleeved shirts in a cotton and linen blend suited to warmer weather. Ties are offered to complete formal looks.
Distribution
The company sells mainly online through its own website and has also had a store on Savile Row in London.
Why it matters
Savile Row Company shows how a long established family shirt business can use online retail as its main channel while drawing on the heritage associations of London's famous tailoring street. Its focus on a single core category, the shirt, gives it a clear and easily understood offer for customers buying online.
Frequently asked questions
What does Savile Row Company sell?
Savile Row Company sells men's formal and casual shirts, along with ties and accessories.
How long has Savile Row Company been trading?
Savile Row Company is a family owned business that has been operating since 1938.