Laura Ashley
Marquee Brands · United Kingdom
Laura Ashley is a British heritage brand founded in 1953, known for floral and vintage inspired prints across fashion and home. It is owned by Marquee Brands and operates through licensing partners worldwide.
| Founded | 1953 |
|---|---|
| Origin | United Kingdom |
| Owner | Marquee Brands |
| Model | Licensing, over 100 partners |
| Website | lauraashley.com |
What is Laura Ashley?
Laura Ashley is a British lifestyle brand founded in 1953 and recognised for delicate florals and vintage inspired motifs. Today the name appears across more than 200 lifestyle categories, from clothing to home furnishings.
History
After insolvency in 2020 the brand was acquired by Gordon Brothers. Marquee Brands subsequently bought Laura Ashley from Gordon Brothers, retaining its UK based team and opening its first European headquarters in London.
Distribution
Laura Ashley runs a fully licensed operating model with more than 100 licensed partners. The brand is sold in more than 80 countries through wholesalers and digital marketplaces, with over 150 branded retail locations. Key markets include the United States, the United Kingdom, Japan and South Korea. In the UK a partnership with Next has been credited with supporting the brand's revival.
Why it matters
Laura Ashley illustrates how a heritage fashion name can be rebuilt as an asset light licensing business after leaving traditional retail, relying on partners to carry its design archive into new categories and markets.
Frequently asked questions
Who owns Laura Ashley?
Laura Ashley is owned by Marquee Brands, which acquired it from Gordon Brothers.
Where is Laura Ashley from?
Laura Ashley is a British brand founded in 1953.