Just Cavalli
Marquee Brands · Italy
Just Cavalli is the youth-oriented diffusion line of the Italian house Roberto Cavalli, launched in 2000. The house was reported to have been acquired by Marquee Brands from DAMAC Properties in May 2026, so ownership should be checked against current announcements.
| Launched | 2000 |
|---|---|
| Parent house | Roberto Cavalli (founded 1975) |
| Reported owner | Marquee Brands (May 2026) |
| Previous owner | DAMAC Properties (from 2019) |
| Segment | Denim and casualwear |
What is Just Cavalli?
Just Cavalli is the younger, more accessible line of the Italian fashion house Roberto Cavalli. Roberto Cavalli founded the house in 1975 and launched Just Cavalli in 2000 as a youth-oriented line.
History
The line grew to cover men's and women's wear, accessories, watches, jewellery, perfume, eyewear, underwear and beachwear. In 2002 the company opened its first café-store in Florence, followed by a Just Cavalli café at Torre Branca in Milan and a boutique on Via della Spiga.
Ownership and leadership
According to the source reviewed, Marquee Brands acquired Roberto Cavalli from DAMAC Properties in May 2026. DAMAC's Hussain Sajwani had completed the group's acquisition in 2019. Paul Surridge succeeded Peter Dundas as creative director of the main house in May 2017, but the sources reviewed do not confirm who leads design in 2026, so no current creative director is named.
Products and positioning
- Menswear and womenswear
- Accessories, watches and jewellery
- Perfume, eyewear, underwear and beachwear
The line sits below the main Roberto Cavalli collections in price and targets a younger audience.
Why it matters
Just Cavalli shows how an Italian luxury house used a diffusion line and licensing to broaden its customer base and product range. Its fortunes are tied to the wider Roberto Cavalli brand, which has changed hands twice in recent years.
Frequently asked questions
What is Just Cavalli?
Just Cavalli is the youth-oriented diffusion line of Roberto Cavalli, launched in 2000. It covers clothing, accessories and licensed categories such as watches and eyewear.
Who owns Just Cavalli?
It belongs to the Roberto Cavalli house, which was reported to have been acquired by Marquee Brands from DAMAC Properties in May 2026. Check current announcements to confirm.