Anti Social Social Club
Marquee Brands · United States
Anti Social Social Club (ASSC) is a Los Angeles streetwear label founded in 2015 by Andrew Buenaflor, who uses the name Neek Lurk. According to Wikipedia it has been wholly owned by Marquee Brands since May 2022. It is known for limited drops and high-profile collaborations.
| Founded | 2015 |
|---|---|
| Founder | Andrew Buenaflor (Neek Lurk) |
| Owner | Marquee Brands (as of May 2022, per Wikipedia) |
| Headquarters | Los Angeles, United States |
| Segment | Streetwear and youth culture |
| Website | antisocialsocialclub.com |
What is Anti Social Social Club?
Anti Social Social Club is an American apparel and lifestyle brand that sells mainly online through its own storefront. It releases limited collections each year and is associated with a collaboration-heavy approach.
History
The brand was founded in 2015 by Andrew Buenaflor, known as Neek Lurk, who had previously worked as a social marketing manager at Stüssy. The first product was a simple logo hat. Wikipedia reports that the brand is wholly owned by Marquee Brands as of May 2022. In 2017 customers reported many failed online deliveries, which the SS18 collection addressed. In December 2024 it opened a pop-up at Selfridges in London with a dedicated UK website, although the citation for that claim on Wikipedia is weak, so treat it with caution.
Products and positioning
The official site lists basics, accessories, special projects, seasonal lines, an archive and a members-only section. Sample prices are USD 12 for socks, USD 40 for a cap and USD 45 for a tee, placing it in the accessible premium streetwear tier.
Collaborations
Named collaborations include A Bathing Ape, Rimowa, Dover Street Market, Playboy, Hello Kitty, Hot Wheels, DHL and Formula 1. The current site promotes projects with Coca-Cola Racing, the NFL, Taco Bell and Sesame Street.
Why it matters
ASSC is a clear example of the drop-driven, online-first streetwear model, and of a small label moving into a licensing and brand management group.
Frequently asked questions
Who owns Anti Social Social Club?
Wikipedia reports that Anti Social Social Club has been wholly owned by Marquee Brands since May 2022. It was founded in 2015 by Andrew Buenaflor.
Where is Anti Social Social Club from?
It is an American brand based in Los Angeles. It began with a logo hat and grew through limited drops and collaborations.