9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Blue Blanket

Italy

Blue Blanket is a denim brand making jeans, jackets and overalls in an old fashioned, heritage style. It combines Italian design and craftsmanship with Japanese and Italian raw selvedge denim.

Facts
Country of originItaly
Creative directorAntonio Di Battista
ProductsJeans, jackets, overalls
FabricJapanese and Italian raw selvedge denim
Segment
Premium
Categories
MenswearDenimAccessories
Sales channels
WholesaleE-commerce

What is Blue Blanket?

Blue Blanket, also written Blue Blanket Jeans, is a contemporary denim label that describes its approach as old fashioned. Denim publication Denimology profiled the brand and names Antonio Di Battista as creative director.

Products and positioning

  • Jeans, jackets and overalls.
  • Pure indigo raw selvedge denim from Japan and Italy.
  • Italian design and craftsmanship.
  • Details and construction drawn from historical United States jeans.

Collaborations and distribution

The profile mentions a collaboration with Candiani, the Italian denim mill, on a RISERVA edition. The garments are sold on the brand's own website and in various stores.

Why it matters

Blue Blanket sits in the heritage denim niche, where fabric origin and construction detail are central to the product.

Denim specialist outlets such as Denimology and Heddels have featured the label, which suggests an audience of denim enthusiasts who follow fabric and construction detail closely rather than seasonal trends.

Frequently asked questions

Where is Blue Blanket from?

Blue Blanket is an Italian denim brand, as listed by trade sources and described as Italian in design and craftsmanship.

What does Blue Blanket sell?

Blue Blanket sells jeans, jackets and overalls in raw selvedge denim.

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