Haikure
Haikure is an Italian denim fashion brand operating since 2011 that makes women's and men's clothing. It describes itself as rooted in Italian craftsmanship and inspired by the purity of haiku poetry.
| Operating since | 2011 |
|---|---|
| Origin | Italy |
| Categories | Denim, tops and jackets, dresses and skirts, leather |
| Current collection | Fall Winter 2026 |
| Website | haikure.com |
What is Haikure?
Haikure is an Italian fashion brand focused on denim. It has operated since 2011, is rooted in Italian craftsmanship and draws inspiration from the purity of haiku poetry.
Products and positioning
The brand aims to modernise denim with a relaxed but forward-looking style, and emphasises design, transparency and exclusivity for customers who want style with substance. Its menswear and womenswear are organised in four categories:
- Denim
- Tops and jackets
- Dresses and skirts
- Leather
Listed prices place it above the mass market: jeans start at about €267, a denim jacket is €457 and a leather jacket is €924 on the Italian storefront.
Why it matters
Haikure positions Italian denim as a design led category, with transparency and exclusivity as stated brand values and a range that extends from jeans into leather outerwear and dresses.
Collections and distribution
The current line is Fall Winter 2026, and an Archive section holds carry-over pieces. The brand runs its own online store, with prices in euros for the Italy storefront.
Frequently asked questions
Where is Haikure from?
Haikure is an Italian denim brand that says it is rooted in Italian craftsmanship.
What does Haikure sell?
Haikure sells women's and men's denim, tops and jackets, dresses and skirts, and leather pieces.