14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Religion

United Kingdom

Religion is a British fashion brand based in London that began in the 1990s as a niche T-shirt range. It makes womenswear, menswear and accessories influenced by music and club culture.

Facts
Founded1990s
HeadquartersLondon, United Kingdom
InfluencesMusic and club culture
Key stockistsASOS, House of Fraser
Websitereligionclothing.com
Segment
Mid-market
Categories
WomenswearMenswearAccessories
Sales channels
Own storesWholesaleE-commerceDepartment stores

What is Religion?

Religion is a London based fashion brand and retailer. It is known for experimenting with designs, techniques, washes and trends, and for drawing its main influences from music and club culture.

History

The brand started in the 1990s as a niche T-shirt range and has since grown into a full fashion label with womenswear, menswear and accessories.

Products and positioning

Religion's collections cover clothing for women and men as well as accessories, with an emphasis on bold graphics and treated fabrics. The brand has worked with a range of partners from entertainment and nightlife:

  • Warner Bros
  • DC Comics
  • Smiley
  • Clubs including Ministry of Sound, Ibiza Rocks and Space

Distribution

Religion has its head office in London and runs stores including locations on Brick Lane and at Wembley Park in London and at Resorts World in Birmingham. Key stockists include ASOS, House of Fraser and Standout.

Why it matters

Religion is an example of a British label that has built a lasting identity from club and music culture, combining its own stores with online and department store partners.

Frequently asked questions

Where is Religion clothing from?

Religion is a British brand with its head office in London.

What does Religion sell?

Religion sells womenswear, menswear and accessories influenced by music and club culture.

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