Native Youth
Native Youth is a British clothing brand launched in 2012 as a menswear label and extended to womenswear in 2015. It describes itself as the home of considered clothing for men and women, with tees, shirts, dresses and outerwear.
| Launched | 2012 |
|---|---|
| Womenswear | Since 2015 |
| Origin | United Kingdom |
| Focus | Considered clothing |
| Website | native-youth.com |
What is Native Youth?
Native Youth is an English fashion label that started in 2012 as a menswear-only brand. In 2015 it added a womenswear line designed by Ash Kumar, which carried menswear influences into its silhouettes and fabrics.
Products and positioning
The brand presents itself as the home of considered clothing for men and women. Its collections include tees, shirts, dresses, outerwear and co-ord sets, along with a resort collection.
When the womenswear line launched, it was praised for high-quality construction at a contemporary price point, aimed at fashion-conscious women. The current offer gives prominence to lower-impact materials:
- Lenzing Ecovero and Tencel fibres
- Organic cotton
- Recycled polyester
- Linen
Distribution
Native Youth sells through its own online shop, priced in pounds sterling, which also runs an outlet section. The brand has appeared in UK fashion and music media such as Mixmag.
Why it matters
Native Youth is representative of the British contemporary labels that compete on design and material choices at accessible prices rather than on heritage or luxury positioning.
Frequently asked questions
Where is Native Youth from?
Native Youth is a British brand from England.
What does Native Youth sell?
Native Youth sells clothing for men and women, including tees, shirts, dresses, outerwear and co-ord sets.